Fundamental SEO Tips for SaaS Companies

With the rapid change in technology, SaaS companies are playing a vital role in the advancement of business infrastructures. SaaS companies are supporting businesses in this competitive market by providing them FaaS and cloud functions.

SEO is an essential tool for businesses to market out their products. It also provides a helping hand to users as SEO is a new solution to the business’s existing problems. You can provide a solution to your customer by understanding the different stages of the user funnel. It will clear you how you can use these stages and how you should introduce them to your solution.

Creating Brand Awareness & Guideline

The users can differ with each other, for a lot of SaaS FaaS websites. For these websites, you have highly technical users or users who have a specific problem like service uptime. The technical users could be looking for a solution which can decompose their monolithic structure and make use of microservices.

Both groups are potential customers for SaaS and FaaS websites. You cannot lose your users. So, you need to engage your customers through your content and marketing efforts. SEO content and marketing tools are essential for users. You need different content type targeting different keywords and search phrases at various stages in the funnel.

You are Aware of the User’s Problem

At this stage, you have the opportunity to show your user that you are aware of the problem. Because the user is already aware of the problem he is facing. He needs an efficient and cost-effective solution. Also, you can introduce your brand to your users, at this point. Most likely the user is unaware of the existence of a microservices solution, at this stage. Your goal is to show the microservices solution to your user. You are required to use similar technology and language to the user. For example, if a user is facing a microservices problem. You need to provide them some information regarding this issue. Like how do microservices work? They might be looking for some less technical problems. Provide them fundamental and authentic solutions.

Making Your Users Aware of Problem’s Solution

The 2^nd stage of the funnel is making your users aware of the problem exist. They could establish the solution to the problem which may be the best route. Here the content like case studies, integrations, and how solutions can be applied can work and make a difference.

A common mistake done by many SaaS companies is they try to control the customer’s journey by offering them, how SaaS solutions work by engaging them in a conventional funnel. You can engage your customer through your content. You can introduce the solution to your user through the content.

Generating Product Awareness

At this stage of the funnel. The user is now aware of the solutions to their problems. Now, they determine whether your or your competitor solution is the best fit for them. Here the content like case study, guides, documents, specific setup guides is important for the users. You are required to ask direct questions regarding problems, to make a satisfactory contact with the user. You can enhance your sales at this stage of the funnel. You can win the customer trust through your contact. Provide them a good communication service and try to resolve their issue. Show them your previous solution result to increase your sale and satisfy them.

Keyword Research and Its Importance in SEO Content

Since 2017, search result has increased rapidly. In many SaaS and FaaS companies’ word, serverless has gained popularity in the keyword search world.

After the attack of DDoS, Dyn suffered a lot. Google quickly had to change from DDoS and technical information to blog posts and non-technical users. Even after the 3 years, the SERP is still not recovered and back to its previous state.

An Overview of External and Internal Linking

To get the SEO on the track of success, it is very important to understand the difference between external and internal links, and using the characteristics of both for the benefit of overall marketing process. The rank of a website can be boosted in SERPs if you are able to put both kinds of link building techniques at right places in your SEO plan.

The difference between internal and external link building

External link is defined as the link that points to a website from an entirely different website. You can place links of other websites in your website to provide the readers additional information about related topics. The links that point to your website from other websites are also the external links but they are more specifically termed as ‘inbound links’.

The links that interconnect pages within the same domain are called internal links. The most prominent example of internal linking is the menu bar that contains links to all of the pages in the same website. Moreover, some people place website blog posts’ links in the body section of different pages. It is also an example of internal linking.

How internal and external linking can help in an SEO process?

Using both types of linking in a strategic way is very important if you really want your SEO to be result-oriented. Below mentioned are different prospects of external and internal linking.

1. Google algorithms are made to pay attention to the internet traffic that comes to your website from other websites. Aspects that are considered here is the quality and quantity of links. If your website’s links exist in the poor quality websites, there will be more harm than good. You can encourage good quality websites to link back to your website only with the help of high quality content. Give some time to the research work in order to develop content about the niche you work in. This research would make your content unique and informative. Moreover, you can write high quality guest posts for top websites and place the link of your website in those posts. As long as the quality of your content in those guest posts is good, you are not going to get your post rejected and the link inside it will be a huge prospect.
2. Linking more to too many high quality websites is beneficial for your readers but it could be far less valuable as long as SEO of your website is concerned. The reason is that those external links will drive users away from your website. To avoid this, you will need to work on the number of external links to be placed.
3. Internal links have huge value for Indianapolis SEO. Interconnection between the website’s pages can help search engine to find every page quickly. That way, there will be lesser time consumed in the website indexing process. While you can hope for the website to be fully crawled even if you ignore internal linking, the crawling process would take weeks to complete work on your website.
4. You might find your SEO ineffective if you have broken links in your website. These are the links that no longer work either due to the change of address of particular page or removal of page. Either way, it causes the web traffic to get lost when those links are clicked upon. The quicker way fix broken links is to add 301 redirects.