With the rapid change in technology, SaaS companies are
playing a vital role in the advancement of business infrastructures. SaaS
companies are supporting businesses in this competitive market by providing
them FaaS and cloud functions.
SEO is an essential tool for businesses to market out
their products. It also provides a helping hand to users as SEO is a new solution
to the business’s existing problems. You can provide a solution to your
customer by understanding the different stages of the user funnel. It will
clear you how you can use these stages and how you should introduce them to
your solution.
Creating
Brand Awareness & Guideline
The users can differ with each other, for a lot of SaaS
FaaS websites. For these websites, you have highly technical users or users who
have a specific problem like service uptime. The technical users could be
looking for a solution which can decompose their monolithic structure and make
use of microservices.
Both groups are potential customers for SaaS and FaaS
websites. You cannot lose your users. So, you need to engage your customers
through your content and marketing efforts. SEO content and marketing tools are
essential for users. You need different content type targeting different
keywords and search phrases at various stages in the funnel.
You
are Aware of the User’s Problem
At this stage, you have the opportunity to show your user
that you are aware of the problem. Because the user is already aware of the
problem he is facing. He needs an efficient and cost-effective solution. Also,
you can introduce your brand to your users, at this point. Most likely the user
is unaware of the existence of a microservices solution, at this stage. Your
goal is to show the microservices solution to your user. You are required to
use similar technology and language to the user. For example, if a user is
facing a microservices problem. You need to provide them some information
regarding this issue. Like how do microservices work? They might be looking for
some less technical problems. Provide them fundamental and authentic solutions.
Making
Your Users Aware of Problem’s Solution
The 2nd stage of the funnel is making your
users aware of the problem exist. They could establish the solution to the
problem which may be the best route. Here the content like case studies,
integrations, and how solutions can be applied can work and make a difference.
A common mistake done by many SaaS companies is they try
to control the customer’s journey by offering them, how SaaS solutions work by
engaging them in a conventional funnel. You can engage your customer through
your content. You can introduce the solution to your user through the content.
Generating
Product Awareness
At this stage of the funnel. The user is now aware of the
solutions to their problems. Now, they determine whether your or your
competitor solution is the best fit for them. Here the content like case study,
guides, documents, specific setup guides is important for the users. You are
required to ask direct questions regarding problems, to make a satisfactory
contact with the user. You can enhance your sales at this stage of the funnel.
You can win the customer trust through your contact. Provide them a good
communication service and try to resolve their issue. Show them your previous
solution result to increase your sale and satisfy them.
Keyword
Research and Its Importance in SEO Content
Since 2017, search result has increased rapidly. In many
SaaS and FaaS companies’ word, serverless has gained popularity in the keyword
search world.
After the attack of DDoS, Dyn suffered a lot. Google
quickly had to change from DDoS and technical information to blog posts and
non-technical users. Even after the 3 years, the SERP is still not recovered
and back to its previous state.
